This week, I am meeting with a client in Florida to share our analysis of the MCIF data and review our recommendations for moving the information gained...
What role does marketing play?... What a great question that can be applied to many areas of your bank or credit union. And what makes this question great...
If you haven't reevaluated your brand in the last 24 month, it may be time ... and it doesn't have to eat up your budget.
It's no secret that banking...
Internal Sales Campaigns are often a useful tool to provide focus for staff, track results, and manage progress toward strategic goals. However, when financial...
Thinking INSIDE the box... that is where it is at!
Ever since I started MarketMatch, we have held a mantra of "thinking inside the box"... it...
We have a client who's opening a new branch in an existing market and using this opportunity to test some new marketing strategies.
Looking into the future,...
I am beginning a series on helpful strategic planning exercises.
The initial topic... mapping your customers. We help banks and credit unions all over the...
What is your brand?
Lets put aside for a minute what you SAY your brand is...
What do your customers say your brand is? How do you make business decisions?...
In marketing, we have to justify every dollar we spend with the quantitative or qualitative results that our investments produce. However, there are some...
Greetings and HAPPY MONDAY!
The calendar is making noise this morning...it has started the count down to 2011. Just like in school, we are in the next "grading...