02/13/2012 12:56 pm
Bruce Clapp
Tags: bank , brand , branding , credit union , differentiate , marketing , planning , relevance
Greetings...
The Grammy's were watched by an estimated 39 million people last night... it must be true-- music brings people together! I had an "a...
02/07/2012 09:47 am
Bruce Clapp
Tags: advertising , bank , campaign , credit union , Crocker Bank , Hal Riney , life stage , lifestyle , marketing , segmentation , target , TV , We've only just begun
In 1970, Crocker Bank in San Francisco was an old fashioned bank with old fashioned customers who had one foot in the grave (sound familiar?).
They were...
01/30/2012 03:55 pm
Bruce Clapp
Tags: bank , blog , consultant , credit union , expert , financial , marketing , milestone
Today, the MarketMatch blog surpassed 50,000 page views! Thank you for your continued interest. We hope that you enjoy reading our rants about financial...
01/23/2012 03:46 pm
Bruce Clapp
Tags: access , bank , checking , checking account , credit union , cross-sell , customer , marketing , member , PFI , sales
OK, checking is not "DEAD," but certainly evolving.
I've been seeing several blogs and e-discussion about the death of the checking account because...
01/23/2012 07:00 am
Bruce Clapp
Tags: bank , brand , consulting , credit union , differentiate , innovation , marketing , strategic planning , strategy
Remember when...
The iPad was not a word, the iPod was a glimmer in Steve Job's eye, "tivo" was not a verb, noun or an understandable word at...
01/12/2012 02:28 pm
Bruce Clapp
Tags: advertising , bank , brands , campaign , creative , credit union , marketing
0 0 1 120 685 MarketMatch 5 1 804 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */table.MsoNormalTable {mso-style-name:"Table...
01/09/2012 11:20 am
Bruce Clapp
Tags: bank , credit union , marketing , new initiatives , new thinking , planning , strategy
| Issues Facing Marketers |
Greetings:
2012 is a year of working with change and ensuring your leverage your position and knowledge....
01/04/2012 11:15 am
Bruce Clapp
Tags: attrition , auto , bank , checking , credit union , debit , investments , IRA , loans , marketing , marketmatch , mortgage , Power of 5 , savings , trust , wealth management
0 0 1 124 713 MarketMatch 5 1 836 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */table.MsoNormalTable {mso-style-name:"Table...
12/22/2011 09:55 am
Bruce Clapp
Tags: 2012 , bank , bank marketing , credit union , credit union marketing , customer , engage , marketing , new ideas , online chat , social media , strategy
What? It's 3:00 am... do you know where your prospects are?
Yes, its 3:00 am, but an interested marketer that cannot sleep...