Bob Clary

MarketMatch
bclary@marketmatch.com
910.352.1915

Bob Clary brings unique experiences from his 30 years of financial marketing, including the highly specialized niche of assisting start-up banks and young community banks. To align founders and build capital… to prepare the community for opening… to develop a strategic marketing plan and budget… to capture market share and establish a relationship with the community…to build a staff culture… Clary provides the case histories and commonsense game plan to help reach profitability in a reasonable timetable. Each community is different, yet certain consistencies are true everywhere: you get one chance to make a first impression; you exist only by the approval of the community. Clary helps senior management set priorities, measure objectives and wisely use marketing dollars as if our own. Only someone with the experience of starting a bank can fully understand the highs and lows — the successes and surprises — and then stay the course without diversions or compromises. Clary partners with MarketMatch to share and blend financial marketing skills to a worldwide pool of new and emerging banks. Bob works from the MarketMatch North Carolina office.