07/23/2010 01:08 pm
Bruce Clapp
Tags: bank , Claritas , credit union , CRM , life stage , lifestyle marketing , marketing , MCIF , one-to-one , segmentation
Our July 16th Brown Bag Lunch session on One-to-One Marketing talked about how useful certain tools like MCIF and CRM are. It also talked about the power...
07/14/2010 09:54 am
Bruce Clapp
Tags: bank , Claritas , credit union , CRM , marketing , MCIF , one-to-one , ROI , segmentation , targeting
Call it what you want: one-to-one marketing, segmentation, target marketing…
Regardless the terminology, with shrinking budgets and more savvy consumers,...
07/12/2010 03:28 pm
Bruce Clapp
Tags: advertising , bank , credit union , marketing , public relations , sales
Something a little fun for a Monday...
When the Circus Comes to Town
If the circus is coming to town and you paint a sign saying "Circus Coming to...
We talk to financial marketers from all over the country, every day. During our chats, we hear what's bugging you. This week, we'll address some of the...