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Know Your Audience Better

07/23/2010 01:08 pm

Bruce Clapp

Tags: bank , Claritas , credit union , CRM , life stage , lifestyle marketing , marketing , MCIF , one-to-one , segmentation

Our July 16th Brown Bag Lunch session on One-to-One Marketing talked about how useful certain tools like MCIF and CRM are. It also talked about the power...

Spend less, grow more.

07/14/2010 09:54 am

Bruce Clapp

Tags: bank , Claritas , credit union , CRM , marketing , MCIF , one-to-one , ROI , segmentation , targeting

Call it what you want: one-to-one marketing, segmentation, target marketing…

Regardless the terminology, with shrinking budgets and more savvy consumers,...

When the circus comes to town

07/12/2010 03:28 pm

Bruce Clapp

Tags: advertising , bank , credit union , marketing , public relations , sales

Something a little fun for a Monday...
When the Circus Comes to Town

If the circus is coming to town and you paint a sign saying "Circus Coming to...

Today's Marketing Challenge: Is it worth it?

07/09/2010 07:00 am

Bruce Clapp

Tags: bank , brand , budget , credit union , CRM , MCIF , planning , ROI

We talk to financial marketers from all over the country, every day. During our chats, we hear what's bugging you. This week, we'll address some of the...

Today's Marketing Challenge: How do I get the most from email marketing?

07/08/2010 07:00 am

Bruce Clapp

Tags: bank , credit union , email marketing , marketing

We talk to financial marketers from all over the country, every day. During our chats, we hear what's bugging you. This week, we'll address some of the...

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