Shift Happens, the latest book co-authored by Bruce Clapp
Click here to order Shift Happens: How Changing Lifestyles and Customer Experience are Challenging Bank Marketers

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MarketMatch Blog

Marketing to Generation Y:
All Hype or Really Happening?

MarketMatch Announces: Expansion of Services, Adds "Voice of Customer"
This will fundamentally change the way banks gather,
measure and integrate "the customer"