Service2Experience
Service2Experience focuses on measuring and integrating the "Voice of the Customer" into strategic marketing planning and delivery.
This program is an end-to-end customer research process that combines traditional brand research, customer-completed mystery shopping, trasactional customer surveys and tailored service training.
Service2Experience includes:
- Experienced assessment and planning
- Brand promise research
- Service quality research
- Customer-completed mystery shopping
- Accountability and mentoring programs
- Staff development and training
Service2ExperienceTM: Fundamentally changing the way banks gather, measure, and integrate "the customer" into the process of "Customer Service".
