Customer Leadership Marketing
MarketMatch’s innovative process is known as Customer Leadership Marketing. CLM is made up of a series of bank marketing process modules that guide banks and credit unions into stronger and more profitable relationships with their key customers. Starting with a detailed customer research program based on customer acquisition and retention models, branding and segmentation, the CLM process is designed to improve customer relationships and enhance customer perception of a bank’s products and services.
- Raise and Solidify your Brand Awareness
- Increase your Sales Effectiveness
- Deepen and Expand your Customer Relationships
Learn2Keep
A fundamental process of customer integration into the bank’s marketing plan through rigorous, customized research methodology employed across an organization.
Target2Profit
A tailored process designed to align customer needs, bank goals and the balance sheet of the firm in a systematic method of ensuring the highest ROI and retention. A key component of this module is HIGH IMPACT Client Management™, which identifies, manages and builds the highest impact clients through a 3-D analysis of profitability, balance sheet impact and net interest margin.
Build2Stay
An industry-leading program created to build targeted customer loyalty processes into the organization and across all business lines.
Read2Lead
A targeted, subscription-based communication tool that is delivered in several customizable methods.
Back2Bank
A customer reclamation process designed to identify key lost customer segments and restore their relationships.
Power2Brand
A complete branding integrity and implementation process that empowers the firm’s brand and the staff to deliver upon its intended messages.
Service2Experience
The newest addition to the CPM services suite that will fundamentally change the way banks gather, measure and integrate "the customer" into the process of "Customer Service."
