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A Whitepaper co-authored by Bruce A. Clapp that investigates how to find, keep and deepen relationships with your credit union's members.
"Be fearful when others are greedy, and be greedy when others are fearful."- Warren Buffett
The story of Morton Salt contains is a timeless message for all marketers...be relevant to your customer and you will succeed! Sometimes that relevance has to be created and formed!