Using Social Media...
OK...this past Friday, we delivered a Brown Bag Lunch Series session on social media. HUGE audience and lots of insightful questions. The good news is that from a session we did in May of 2009 until this session, the industry...and many of the attendees...have picked up steam on their way to integrating social media into their marketing strategies.
Thanks to Jason Kincy (Arvest Bank) for his Guest Commentary and sharing of his expertise, experience and words of wisdom...very well done!
Three key insights for ALL bankers and CU marketers:
- Find the social media that is appropriate to YOUR institution
- Use social media yourself...the best place to start is small and learn as you go
- Compliance is an evolving practice, as it applies to Social Media...document everything!
Here is a humorous reminder of the largest caveat to social media. If you use it, be prepared for its broad access and sharing. It will live forever in electronic media so be sure what you share it what you want to share (and have potentially millions of people read it). Don't be scared, but be prudent!
CHEERS!
Bruce
