Top 5 Issues Facing Marketers
| Issues Facing Marketers |
Greetings:
2012 is a year of working with change and ensuring your leverage your position and knowledge. We have just come out of a historically low economic period fraught with multiple legislative and regulatory changes that have altered our landscape remarkably!
So what is a marketer to do...
Well, I say start with the TOP 5 issues facing marketers today. In my view, they are:
-
It's a different sandbox: used to be you knew who was playing in your sandbox and with your toys simply by being there. Now, everyone is playing in our industry.
The Key:stay in touch with your customers! -
New rules, require new thinking: the regulatory changes, easier/harder- right/wrong, are here to stay. We have to adapt.
The Key: think about making it EASIER for the customer and let that be the lead. It's the customer, silly!: what makes us successful? The customer! We have to be relevant and add value to their equation!
The Key: ask questions, study usage patterns and know WHY people make key decisions
All for One, One for all!: the bank/CU is made of many parts...but to the customer, they want ONE source for many of their financial needs.
They Key: make sure your business lines share! Monthly discussions at a minimum!
Consistency: the most important ingredient to real estate? Location! Location! Location! The most important ingredient to marketing? Consistency! Consistency! Consistency!
The Key: use frequency and recency to drive your consistent messaging and outreach!
The New Year brings a chance to rethink, reshuffle and realign... take the opportunity to make sure your plans and initiatives are in place for 2012!
Cheers!
Bruce
MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.
Learn more here.
Chat with me LIVE!
Or contact me directly (click here).
