To the Rescue (A Short Play)
FADE IN
ANY BOARD ROOM IN ANY FINANCIAL INSTITUTION
It was a dark and stormy day when a CEO called an emergency meeting with her management team.
CEOI'm not going to lie to you ... things are bad. We're losing market share and our attrition is raising through the roof. If only we had someone who could research our competition and determine what they have that we don't...
Management team looks around the room at each other, bewildered. Until a solitary voice speaks up.
MARKETERI can help.
CEO... Then craft our product suite to not only compete, but win.
MARKETERYep.
CEOWe also need someone who can define what makes us the best choice out there...
MARKETERCheck.
CEO... And not only communicate it to our customers and public, but help our front line staff to communicate it as well.
MARKETERI think I know someone.
CEOAnd we don't want just any customers. It would be wonderful if we could clone our best customers and attract people just like them.
MARKETERI have a solution.
CEO(Sarcastically) Oh, and I guess this "magical" person can measure our progress and provide an ROI for the efforts too, huh?
MARKETERYou know it ... Now if you all will excuse me ... I have work to do.
OK, your management meetings may not go exactly like this, but the point is that, as marketers, we have great power and enormous responsibilities. We are the scientists and the artists of our institution. We have to communicate eloquently and understand the financial reports.
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