Think Inside the Box #4
Well...it finally happened. I am actually inside the box!!
Actually...this is a favorite shot of mine. Helps me reflect on the importance of staying within our reach. Don't get me wrong-- staying INSIDE the box does not mean NOT being CREATIVE or expanding ideas! Quite to the contrary...it is ALL ABOUT being creative--and realizing that you have a lot of what you need close at hand.
However, let's list the top 4 items that you will need to add to what is at hand...for the most complete planning and analysis:
- Customer insights
- Staff insights
- Marketplace insights
- The competitive assessment
These items will help provide the information to fill the gaps of what you know and provide "voice" of the customer in your planning.
Cheers!
Bruce
