The Easiest Cross-selling Method
Everyone knows the importance of cross-selland what this does to the bottom line of our financial institutions, but do youknow the first place to start in putting an effective cross-sell programtogether? It begins with every employee within your company.
The best way for your employee to know andpromote your products and services is if they themselves use them. Other ways to encourage employees to getexcited about cross-selling are:
- Start with internal campaigns toencourage and educate your employees well in advance of your externalcampaigns.
- Be sure to offer as-great orgreater incentives for your employees than you offer your customers. After all,it’s your employees that take care of your customers.
- Make the internal campaigns funand exciting - friendly competition among coworkers, branches, and/ordepartments can really get people fired up. If your company has ‘silos,’ mix up the silos with team memberscompeting on different teams. (For an example – everyone with birthdays inJanuary on one team, February another team, etc.)
Make it your goal that each employee is yourfinancial institutions’ best customer. I promise you, if every employee uses eachof the products and services your financial institution offers, your cross-sellratios will be greatly impacted!
Best,
Melissa
People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily. - Zig Ziglar
MarketMatch is a full-service marketing consulting firm, dedicated to the credit union and community banking community. We utilize knowledge-based strategies to help you FOCUS on the efforts that will generate MOMENTUM and yield the greatest RESULTS for your bottom line.
