Sell to the Benefit - e-Statements
Think about the information on your bank/credit union statements ... name, address, account numbers, spending habits. Now think about this information being left - unprotected - in an outside mailbox.
Pretty scary stuff, huh?
With e-statements, you remove one more worry for your customers to protecting their good name.
And your bank/credit union will save from printing paper statements every month.
"Saving a tree" is nice, but selling to the security benefit for e-statements will really speak to your target.
