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Lessons From Weekend Football...

Good morning...

We all know how the game went on Saturday and Sunday...depending on who you follow-- College or Pro. My Buckeyes romped and the Bengals limped, but still won!

The greatest part about this time of year? Mondays! We ALL get to be the best coach and GM around...by analyzing what did or did not happen in the game.

Take the same logic and become a Monday Morning QB for your team...follow these simple steps:

  • Calculate ROI for EVERY measurable marketing activity
  • Review your strategic plan for gaps, changes, and Plan B's
  • Review the week's results, by branch and product, to determine what worked and what did not
  • Talk to the team...and hear 1st hand the feedback from the front-line-- and then incorporate what you learn into the planning for next week
  • Review the other "teams" and so how they progressed...or failed...and bring that learning into your planning for next week, too!

Being the Monday Morning QB is the safe place to be...but ONLY is you implement the changes and take the learning from the week/weekend and bring them to life in your planning for next week/weekend.

Cheers!

Bruce Clapp

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