If It Ain't Broke...
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Each time you run a new checking campaign, do you have the urge tosharpen your pencil, whip out a blank sheet of paper and START creating a new ad?
Yeah, me too…
Here’s another valid questions:
Have you EVER run a successful checking campaign?
Yeah, me too…
If it ain't broke … why do we have a constant urge to fix it? Yes, the creative process is exciting andfulfilling and fun.
Here are some very successful campaigns that companies havefought the urge to change for years and years… Can you name the companies?
- We’ll leave the light on for you (1988)
- We try harder (1963)
- Good to the last drop (1959)
- Melts in your mouth, not in your hands (1954)
- Snap, Crackle, Pop (1940’s)
- Breakfast of Champions (1930’s)
- When you care enough to send the very best (1930’s)
- When it rains, it pours (1912)
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