02/07/2012 09:47 am
Bruce Clapp
Tags: advertising , bank , campaign , credit union , Crocker Bank , Hal Riney , life stage , lifestyle , marketing , segmentation , target , TV , We've only just begun
In 1970, Crocker Bank in San Francisco was an old fashioned bank with old fashioned customers who had one foot in the grave (sound familiar?).
They were...
01/10/2012 01:31 pm
Bruce Clapp
Tags: cost per impression , display advertising , Internet marketing , online marketing , remarketing , search engine marketing , social media , Social Media Marketing , targeting , traditional marketing
Are We Spending Too Much Time on Social Media?
Many of us have spent numerous hours researching and learning about social media marketing along with keeping...
12/01/2010 06:08 pm
Bruce Clapp
Tags: aggressive marketing , bank strategy , credit unions , data mining , end of year planning , targeting
This week, I am meeting with a client in Florida to share our analysis of the MCIF data and review our recommendations for moving the information gained...
07/14/2010 09:54 am
Bruce Clapp
Tags: bank , Claritas , credit union , CRM , marketing , MCIF , one-to-one , ROI , segmentation , targeting
Call it what you want: one-to-one marketing, segmentation, target marketing…
Regardless the terminology, with shrinking budgets and more savvy consumers,...
