02/07/2012 09:47 am
Bruce Clapp
Tags: advertising , bank , campaign , credit union , Crocker Bank , Hal Riney , life stage , lifestyle , marketing , segmentation , target , TV , We've only just begun
In 1970, Crocker Bank in San Francisco was an old fashioned bank with old fashioned customers who had one foot in the grave (sound familiar?).
They were...
07/23/2010 01:08 pm
Bruce Clapp
Tags: bank , Claritas , credit union , CRM , life stage , lifestyle marketing , marketing , MCIF , one-to-one , segmentation
Our July 16th Brown Bag Lunch session on One-to-One Marketing talked about how useful certain tools like MCIF and CRM are. It also talked about the power...

