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Is it just me, or is it getting harder and harder to give folks your money now adays?!?!
As financial institutions, we say that the benefit of debit cards...

Yesterday I wrote about the importance of planning before your planning sessions. Today I'd like to share with you a huge concern based on what I've been...

In one month from today, I'll be running in my first ultra marathon - a 50K trail run in Michigan.
While on a training run last night, I got to thinking...

Some of the most successful companies in the world DON'T have onboarding!
McDonald's has the classic, "would you like fries with that?" At...

Despite your best efforts, your customers and members will likely learn about Reg. E while shopping on August 16th.
You've sent them letters, called them...

Our July 16th Brown Bag Lunch session on One-to-One Marketing talked about how useful certain tools like MCIF and CRM are. It also talked about the power...

Call it what you want: one-to-one marketing, segmentation, target marketing…

Regardless the terminology, with shrinking budgets and more savvy consumers,...

Something a little fun for a Monday...
When the Circus Comes to Town

If the circus is coming to town and you paint a sign saying "Circus Coming to...

We talk to financial marketers from all over the country, every day. During our chats, we hear what's bugging you. This week, we'll address some of the...

We talk to financial marketers from all over the country, every day. During our chats, we hear what's bugging you. This week, we'll address some of the...

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