04/04/2012 01:57 pm
Bruce Clapp
Tags: advertising , bank , concept , copy , creative , credit union , design , differentiation , direct mail , headline , marketing , measurement , print ad , ROI , strategy , TV
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02/07/2012 09:47 am
Bruce Clapp
Tags: advertising , bank , campaign , credit union , Crocker Bank , Hal Riney , life stage , lifestyle , marketing , segmentation , target , TV , We've only just begun
In 1970, Crocker Bank in San Francisco was an old fashioned bank with old fashioned customers who had one foot in the grave (sound familiar?).
They were...

