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Despite your best efforts, your customers and members will likely learn about Reg. E while shopping on August 16th.
You've sent them letters, called them...

OK, Bankers. On July 1, Reg E goes into effect with all new accounts.
It effects your existing accounts on August 15. And your customers/members need...

RegE ... Everyone's in a panic ... it's the End of fee income as we know it ... all Eyes are on Marketing to make it better.
Sounds like the Y2K scare...

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