Know Your Audience Better

07/23/2010 01:08 pm

Bruce Clapp

Tags: bank , Claritas , credit union , CRM , life stage , lifestyle marketing , marketing , MCIF , one-to-one , segmentation

Our July 16th Brown Bag Lunch session on One-to-One Marketing talked about how useful certain tools like MCIF and CRM are. It also talked about the power...

Spend less, grow more.

07/14/2010 09:54 am

Bruce Clapp

Tags: bank , Claritas , credit union , CRM , marketing , MCIF , one-to-one , ROI , segmentation , targeting

Call it what you want: one-to-one marketing, segmentation, target marketing…

Regardless the terminology, with shrinking budgets and more savvy consumers,...

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