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What role does marketing play?... What a great question that can be applied to many areas of your bank or credit union. And what makes this question great...

Black Friday is almost here and whether you are someone who can’t wait to fight the crowds for a great deal or plan to avoid the commotion at all costs,...

If you haven't reevaluated your brand in the last 24 month, it may be time ... and it doesn't have to eat up your budget.
It's no secret that banking...

Thinking INSIDE the box... that is where it is at!

Ever since I started MarketMatch, we have held a mantra of "thinking inside the box"... it...

We have a client who's opening a new branch in an existing market and using this opportunity to test some new marketing strategies.
Looking into the future,...

I am beginning a series on helpful strategic planning exercises.

The initial topic... mapping your customers. We help banks and credit unions all over the...

I get interviewed a lot... and I love offering my thoughts and comments on all things banking. One interview I had on Friday was inquiring on Ohio banks...

Greetings and HAPPY MONDAY!

The calendar is making noise this morning...it has started the count down to 2011. Just like in school, we are in the next "grading...

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