It’s the holiday season and everyone has shopping on the mind. But what about shopping your competition - have you shopped them lately?
Touching base...
Cross-selling is a popular tactic used at every bank and credit union. Most financial institutions have developed a strategy and created tools to encourage...
What role does marketing play?... What a great question that can be applied to many areas of your bank or credit union. And what makes this question great...
Black Friday is almost here and whether you are someone who can’t wait to fight the crowds for a great deal or plan to avoid the commotion at all costs,...
In marketing, we have to justify every dollar we spend with the quantitative or qualitative results that our investments produce. However, there are some...
As marketers, we focus on creating a positive customer/member experience, but unfortunately sometimes people still get upset over a fee, service issue,...
In today’s economic climate, many financial institutions have reduced or even slashed their marketing budgets. That’s why, now more than ever, it’s...
Good morning and HAPPY MONDAY to everyone....
Thank God its Monday!
Today really is a good day. Sunny, not windy and will be getting warmer...plus my daughter...
Good morning financial marketers...
In the spirit of Robin Williams in "Good Morning Vietnam", I share a hearty greeting!
IT'S MONDAY...
I have...
Good morning everyone...
I have successfully returned from a fantastic trip to Kuala Lumpur, Malaysia! I keynoted a forum on product development, management...
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