Think about the information on your bank/credit union statements ... name, address, account numbers, spending habits. Now think about this information...
When your customers use cash, the ability to track it seems to go up in smoke!
But, when they use a debit card for everyday purchases, they can track...
One of the best things that we can do as financial marketers is to bring retail principles into our discipline.
Take my running store for example. I'm...
