In 1970, Crocker Bank in San Francisco was an old fashioned bank with old fashioned customers who had one foot in the grave (sound familiar?).
They were...
I know ... it hurts ... I'm sorry.
What's worse ... no one wants your mortgage ... or your auto loans ... or your CD.
What consumers WANT is:
- Fewer miles...
Segmentation is everywhere. It's why we have 300 TV channels (and nothing on) and the reason for hundreds of magazines on the shelves.
As qualified marketing...
We have a client who's opening a new branch in an existing market and using this opportunity to test some new marketing strategies.
Looking into the future,...
Our July 16th Brown Bag Lunch session on One-to-One Marketing talked about how useful certain tools like MCIF and CRM are. It also talked about the power...
Call it what you want: one-to-one marketing, segmentation, target marketing…
Regardless the terminology, with shrinking budgets and more savvy consumers,...
