Our July 16th Brown Bag Lunch session on One-to-One Marketing talked about how useful certain tools like MCIF and CRM are. It also talked about the power...
Call it what you want: one-to-one marketing, segmentation, target marketing…
Regardless the terminology, with shrinking budgets and more savvy consumers,...
Something a little fun for a Monday...
When the Circus Comes to Town
If the circus is coming to town and you paint a sign saying "Circus Coming to...
We talk to financial marketers from all over the country, every day. During our chats, we hear what's bugging you. This week, we'll address some of the...
We talk to financial marketers from all over the country, every day. During our chats, we hear what's bugging you. This week, we'll address some of the...
We talk to financial marketers from all over the country, every day. During our chats, we hear what's bugging you. This week, we'll address some of the...
The "Happiest Place on Earth" may be in Florida, but there are no mice there.
To me, the happiest place on Earth is a little condo in Sarasota...
As community-sized financial institutions, we're all about saving our customers/members money, right? this goes well beyond providing great rates. We need...
OK, Bankers. On July 1, Reg E goes into effect with all new accounts.
It effects your existing accounts on August 15. And your customers/members need...
It seems that every company wants to focus their marketing message on providing, "outstanding service."
Yet most places we go, we're met with...
