05/16/2012 08:37 am
Bruce Clapp
Tags: bank , brand , credit union , customer , experience , life stage , member , process , sales , service , shop , tips
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02/07/2012 09:47 am
Bruce Clapp
Tags: advertising , bank , campaign , credit union , Crocker Bank , Hal Riney , life stage , lifestyle , marketing , segmentation , target , TV , We've only just begun
In 1970, Crocker Bank in San Francisco was an old fashioned bank with old fashioned customers who had one foot in the grave (sound familiar?).
They were...
04/27/2011 10:15 am
Bruce Clapp
Tags: front-line , life stage , POS , role-play , sales , tools , training
The Moment of Truth
A customer enters your branch … they stop, and scan the lobby, taking note of the décor and atmosphere. They then stride up to an...
03/02/2011 06:40 am
Bruce Clapp
Tags: acquisition , attrition , cross-selling , J.D. Powers , life stage , research , ROI
A new J.D. Powers & Associates report on shopping and switching rates can not only justify your marketing efforts, but it should also put you on...
07/23/2010 01:08 pm
Bruce Clapp
Tags: bank , Claritas , credit union , CRM , life stage , lifestyle marketing , marketing , MCIF , one-to-one , segmentation
Our July 16th Brown Bag Lunch session on One-to-One Marketing talked about how useful certain tools like MCIF and CRM are. It also talked about the power...
