A new J.D. Powers & Associates report on shopping and switching rates can not only justify your marketing efforts, but it should also put you on...
I recently read an interesting article from MIT Sloan about measuring social media investments. The article discussed the real-world question of the impact...
October Doesn't Have to be Scary
Can you feel the chill in the air? The foreboding feeling of things to come? Yes, it's planning season...
But planning...
Good morning...
We all know how the game went on Saturday and Sunday...depending on who you follow-- College or Pro. My Buckeyes romped and the Bengals...
Yesterday I wrote about the importance of planning before your planning sessions. Today I'd like to share with you a huge concern based on what I've been...
Call it what you want: one-to-one marketing, segmentation, target marketing…
Regardless the terminology, with shrinking budgets and more savvy consumers,...
We talk to financial marketers from all over the country, every day. During our chats, we hear what's bugging you. This week, we'll address some of the...
