07/23/2010 01:08 pm
Bruce Clapp
Tags: bank , Claritas , credit union , CRM , life stage , lifestyle marketing , marketing , MCIF , one-to-one , segmentation
Our July 16th Brown Bag Lunch session on One-to-One Marketing talked about how useful certain tools like MCIF and CRM are. It also talked about the power...
07/14/2010 09:54 am
Bruce Clapp
Tags: bank , Claritas , credit union , CRM , marketing , MCIF , one-to-one , ROI , segmentation , targeting
Call it what you want: one-to-one marketing, segmentation, target marketing…
Regardless the terminology, with shrinking budgets and more savvy consumers,...
