This plea may sound familiar to those new to the job or to community banks new to marketing or the unlucky staff members who, because they had a marketing class in college, ended up in charge of the next campaign. To assist these people—as well as to give a refresher for seasoned marketers—we offer the following wrap-up.
You call the bank with an investment question… the investment customer service rep knows about the loan promotion you read about in the paper and offers to answer your questions. You like what you hear. You walk into the local branch to apply; the branch officer knows about the promotion (…and the details) and has an application package ready for you. As you walk through the lobby on the way out, you overhear a commercial loan officer detailing the promotion to one of his clients….This is unified bank marketing!!
Does this sound like your bank?
It’s everywhere you look. Gen Y this, Gen Y that. But where do you fit in? As financial institution marketers we have a myriad of things we are thinking about at any given moment