Bruce Clapp, CFMP

MarketMatch
baclapp@MarketMatch.com
937.832.7894 x101
937.609.1710 cell
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Bruce Clapp is a leading executive marketer with over 22 years of marketing expertise. During the past 19 years Mr. Clapp has served in various executive bank marketing leadership positions. Leading financial institutions with a local, regional and national scope into new product development, brand building and strategic planning success have been the career hallmarks of Bruce Clapp. Bruce’s career includes successful growth at Bank One, Midfirst Credit Union, and Liberty Savings Bank in executive marketing and sales management roles Prior to founding MarketMatch, Bruce championed a new financial institution consulting practice that focused on customer retention, acquisition, and loyalty marketing for the nation’s largest provider of value-added marketing.

Bruce has achieved numerous awards for his work including: youngest recipient of the Bank One President’s Sales Award, The OCUL Marketing Brilliance Award, Dayton Business News 40 Under 40 Award, and the 2005 Gold Distinguished Alumni Award from Wright State University. Bruce is a regular featured speaker with the American Bankers Association (ABA) and numerous ABA state chapters. Internationally, Bruce is known as a marketing and branding expert speaking at international branding and bank marketing conferences in Dubai, Egypt, Jordan, Estonia and Lithuania. Bruce has also earned the Certified Financial and Marketing Professional (CFMP) designation through the Institute of Certified Bankers.

Bruce’s work has been published through the ABA’s Marketing Network Library and the ABA Bank Marketing magazine and had a recurring series on Retention and Attrition. Bruce’s creative approach to bank marketing has been highlighted in ABA Bank Marketing, ABA Banker’s News, US Banker, Financial Services Marketing, Advertising Review, Dayton Daily News, Cincinnati Business Journal, and the Dayton Business Journal.

In 2005 Bruce authored a book on Marketing Financial Services for the ABA entitled Marketing Financial Services: Building a Better Bank. The publication serves as the defacto training and education textbook for financial marketers in the banking industry as is actively used by the ABA, AIB, and all state associations. The book was updated and released again in 2009. He has served on the faculty at the ABA Stonier Graduate School of Banking, the ABA School of Bank Marketing and Management, and the international Academy of Banking and Financial Sciences.

In 2008, Bruce and co-author Nick Vaglio published an acclaimed book on bank marketing and strategy “Shift Happens: The New Age of Bank Marketing.” Bruce is currently working on co-authoring “Who is Playing in My Sandbox?"