MarketMatch was created in 2002 as the result of industry demand for a single-source expertise in financial services marketing.
MarketMatch is the nation’s only integrated marketing company focused exclusively on the small- to mid-sized bank and credit union segment. By uniquely combining sound business strategies, creative ideas for bringing them to market and the industry’s expert resources needed to effectively focus on every aspect of financial marketing, MarketMatch’s proprietary, process-driven approach is the first of its kind. Known as Customer Leadership Marketing™, this process guides community banks through the journey of becoming a marketing-focused organization, improving brand consistency, deepening customer relationships and increasing revenue.
By leveraging marketing and product development experts within the banking industry and coupling that expertise with research-based data, MarketMatch helps clients:
- identify unique selling propositions
- research the impact of future programs
- define the difference they will provide to the marketplace
- develop strategies for implementation and measurement
- gauge customer perception and impact
- track ROI
Click for a downloadable Company Capabilities Overview (pdf 1.98 MB)
If your institutions needs to FOCUS your efforts, create MOMENTUM in your market, and have guaranteed RESULTS...you have found the right place!