The MarketMatch Blog...


In one of Steve Martin’s old stand up routines he says: “Some people have a way with words and others …. have not way”. Mediocre taglines are like...

As far as good taglines go, Just Do It gets a lot of accolades.
As someone who creates taglines, I like it too—in part because it’s illustrative....

I have the same respect for a great tagline that I do for a thoughtful, conceptual logo. Like the logo, a tagline is the ultimate in distillation; it...

As Americans focus more on the ingredients of living a long and happy life, why can’t we also think of our businesses as people and whether or not those...

If you had asked me last week, I would have told you that the local library is going the way of the Dodo bird.

After all, we're an electronic generation,...

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