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Brand history is full of horror stories that Steven King himself couldn't write. There was the 1985 launch of New Coke. Or the '70's introduction of...

Your institution is not a series of individual employees, or departments, or branches, or vendors ... your customers look at you as one bank or credit...

Whoever said, "There's no such thing as bad publicity," doesn't work for Comcast ... and neither does one of their call center folks anymore!...

There you are. Monday morning.

You have to campaign to create and the benefit/message you need to communicate is (fill in the blank). As you stare down...

As marketers, we are focused daily on executing our plans. In addition to the MANY different hats we wear, we do media buys, write copy for collateral...

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