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When you know WHO you are talking to you can better craft your message and offer. Here's a quick primer and what makes pretty much everyone tick...

Baby...

In one of Steve Martin’s old stand up routines he says: “Some people have a way with words and others …. have not way”. Mediocre taglines are like...


As far as good taglines go, Just Do It gets a lot of accolades.
As someone who creates taglines, I like it too—in part because it’s illustrative....


I have the same respect for a great tagline that I do for a thoughtful, conceptual logo. Like the logo, a tagline is the ultimate in distillation; it...

As Americans focus more on the ingredients of living a long and happy life, why can’t we also think of our businesses as people and whether or not those...

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