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Worth 1,000 words - a refreshing look at great advertising.

09/02/2010 10:04 am

Bruce Clapp

Tags: billboards , creative , creative ideas , great , outdoor , wow

Over time I like to collect visuals that I think are clever communication/advertising tools. Samples to go back to for when I have creative block, or for...

It's Complicated

09/01/2010 08:00 am

Bruce Clapp

Tags: bank , branches , credit union , marketing , process , sales

Is it just me, or is it getting harder and harder to give folks your money now adays?!?!
As financial institutions, we say that the benefit of debit cards...

No New Year's Resolutions!

08/26/2010 10:48 am

Bruce Clapp

Tags: 2011 , bank , budget , carpe diem , credit union , planning , ROI , strategy

Yesterday I wrote about the importance of planning before your planning sessions. Today I'd like to share with you a huge concern based on what I've been...

Put in the work to win the race

08/25/2010 10:43 am

Bruce Clapp

Tags: bank , credit union , research , strategic planning

In one month from today, I'll be running in my first ultra marathon - a 50K trail run in Michigan.
While on a training run last night, I got to thinking...